Dallas, TX (PRWEB) February 4, 2008
How do the wealthy choose their real estate agents? What are the secrets to successfully marketing a multimillion dollar property? Laurie Moore-Moore shares the answers to these and other questions in the new and expanded second edition of her real estate book, "Rich Buyer, Rich Seller! The Real Estate Agent's Updated Guide to Marketing Luxury Homes."
"Used copies of the first edition — which sold more than 10,000 copies — are for sale on Amazon and e-Bay beginning at 5.00 said Moore-Moore. "But don't shop for the book there. The new second edition is available for just .95 exclusively through The Institute for Luxury Home Marketing (www.LuxuryHomeMarketing.com)." The 272-page book is packed with updated statistics, insights into marketing to the wealthy, and how-to tips from successful luxury home experts.
"We filled nearly 2000 waiting orders for the book on the first day following delivery of the new edition," said Waco Moore, President of the Institute for Luxury Home Marketing, which published the book. "Timing for the second edition is perfect. The luxury home market is the good news story in real estate. In many markets, the top 10% of the housing market is strong while the rest of the market is in the doldrums. Money is still chasing luxury homes.
"Based on this year's World Wealth Report from Merrill Lynch and CapGemini, the world's über rich have invested 12% of their total portfolios in homes other than a primary residence," said Moore. "In short, there is more money than ever competing for homes at the very top of the market. Savvy real estate professionals recognize that the luxury residential market is the 'sweet spot' in real estate and are looking for ways to target the wealthy buyer and seller. This book is the road map to doing that successfully."
Laura Duggan with Capital City Sotheby's International Realty in Austin (TX) said this about the new book, "This book is a must-have for any real estate professional who wants to work in the luxury home market. A world-class guide book, Moore-Moore reveals the keys to working with the wealthy and teaches agents the step-by-step information that they need to master each task with competence and confidence. Even the most experienced agent will find this book full of not-to-be-missed gems that will take their business to the next level!"
Jane Goetz of Keller Williams Premier Properties in Summit (NJ) agreed, "The ultimate guide for nurturing a market segment that is used to excellent service, this book is packed with valuable information presented in a very readable style. It certainly is my best resource. Although I own two copies of the original book, I can assure you mine won't be found on e-bay."
A book signing is scheduled for the author at the Century 21 convention bookstore in Orlando (FL) on February 29, 2008 at 5:15pm. The book will also be for sale at the convention bookstores at the Coldwell Banker, and ERA conventions and at the Institute for Luxury Home Marketing's booths at the Keller Williams Family Reunion and RE/MAX convention during the first quarter of this year.
Moore-Moore, often referred to by the media as "The Luxury Diva," is the founder and CEO of The Institute for Luxury Home Marketing, the premier training and research organization serving real estate professionals who work in the luxury residential real estate market.
For more information on the book and on The Institute for Luxury Home Marketing certification training for real estate professionals, www.luxuryhomemarketing.com and www.richbuyerrichseller.com.
###
Find More Luxury Homes Press Releases
Filed under News by on Sep 5th, 2010. Comment. 
Choosing a Real Estate Agent Before You Choose Your House
As a home buyer you should put as much thought into choosing your real estate agent as choosing your home. It is so easy to get caught up in the excitement of buying a new home especially if you are not aware of how the game is played.
Resourceful consumers know that they should interview agents to see how they will perform for them and to switch agents if they are disappointed in an agents performance. How your needs will be met should be based on the variety of services the agent offers, the different skill levels and training he or she has, and the company policies of the firm they work for.
You may end up with someone who hasn't had much experience, if you met the agent at an Open House or called the Listing Agent about a particular house. It is not uncommon for new agents or part-timers to conduct Open Houses and do 'up-time' answering the phones at the real estate offices, not that an experienced agent does not do these things from time to time, but it is not enough to just take up with the first agent you meet without first seeing if they are knowledgeable of the area, the laws, and your interest. If they are the listing agent, unless specifically disclosed otherwise, they represent the seller in any transaction for the sale of a home. It is that Agent's fiduciary duty to protect the seller's position at all times. No matter what they tell you their loyalty will lie with their selling clients. Listing Agents are, not focusing on buyers' needs, you may end up with an agent who will do a better job selling your house when the time comes rather than serving your needs and wants now as a home buyer. A buyer's agent is a better choice.
If you have found a particular house but want a different agent you may have to deal with something called 'procuring cause' which offers guidelines regarding who should get credit for the sale and consequently, payment. That is why we say an ounce of prevention is worth a pound of cure: Choose your real estate agent before you choose your house. It's not good to see a home with one broker and then bring another broker to the same house for the second showing a month later. Such practices could end up in a long bitter process between agents, slowing down your closing process and perhaps even chancing the lost of your dream home to another buyer.
Treat your agent with the same respect you expect from them, tell them up front if you have worked with another agent in the area, what homes they have shown you and why you choose to seek out a different agent. A good buyer's agent armed with your expectations will transcend into a great buying experience for you and your family and what a difference that will make in the enjoyment of your new mountain home!
Buying property in the North Carolina Mountains is a huge investment. Having someone to keep your interest in mind can be the difference between
a good investment or a poor one. Be a smart buyer hire a responsible buyers agent like Gary Ward. Go to our website before you buy a mountain home. http://www.greatcarolinaproperty.com and http://www.greatgeorgiaproperties.com
Or email Gary
Filed under News by on Sep 4th, 2010. Comment.
Real estate agent's conviction upheld
Associated Press – September 1, 2010 1:05 PM ET MADISON, Wis. (AP) – A federal appeals court has upheld the convictions of a real estate agent found guilty of seeking an illegal kickback on the…
Read more on WKBT La Crosse
Leading Atascadero Real Estate Brokerage Firm, Academe Real Estate and Property Management, Increases its Presence on …
Academe Real Estate and Property Management, a leading Atascadero real estate and property management brokerage, has recently undergone an ownership change. Cami Burbach purchased the business in May of 2010 and is committed to Smart Marketing and Solid Representation. The firm is amping up its internet presence and has recently launched a new, interactive website for Atascadero, CA real estate.
Read more on PRWeb via Yahoo! News
Filed under News by on Sep 4th, 2010. Comment.
A Great Value of a Real Estate Agent
The Value of a Great Real Estate Agent
Real Estate Agents. Like any business there are some that know less than you do, but there are also many agents that are excellent in their trade and worth every dollar of their paid commission. Please do NOT look at what they are earning, but rather what valuable services they can provide for the Seller.
I can guarantee you that if you offer a low commission, it may not sell the property and or get any lookers… and you will REGRET it. Would you spend time on a project knowing that you were not getting paid, and or earn a much less commission than another Seller may offer? Not with a good agent!
A good Real Estate Agent knows what the properties are worth, and can also recommend what repairs and or improvements that may be needed to get it sold. Do your homework. Do NOT engage a Real Estate Agent that will work for a low listing fee, or talk you into a very high listing price.
They work part time, or that are someone’s friend or relation that you cannot openly voice your opinion. You will regret it later if not sooner! If it is a short sale, no problem, the lender(s) will pay a fair commission, usually 6%, and many good Agents have experience in representing Seller(s) in these negotiations. You do NOT have unlimited time to sell the property and it must be done quickly and professionally. Hire the best, pay a high commission and have NO regrets!
To learn more about the amazing value of real estate agents, please visit our website or contact us for more in depth information. Have questions…please contact us.
http://www.truthofrealestate.com/profits
Clint Cohen is a renowned national expert and guru mastering in real estate investing and creative real estate solutions. Clint is also a national award winning builder, remodeler and developer with over forty years of successful business operations. Married and a father of two grown daughters and two cats.
Clint has authored several books and has created, written and implemented many proprietary forms, agreements and exclusive paperwork for all his business ventures. An author, writer, reader, teacher, developer, trainer and lecturer complimented with a very expansive and extensive collection of true and real life experiences. http://www.truthofrealestate.com/profits
Filed under News by on Sep 4th, 2010. Comment.
The Best Real Estate Agents Work For You
Fast-talking salespeople might seem impressive at first glance, but they're not always the best choice. When it comes to hiring a real estate agent, the smart shopper looks for one that's honest, outgoing and comes with good reviews from past customers. Integrity should also be a high priority, as should an ability to communicate well.
Having a good rapport with the person you're looking to hire to either buy or sell a home is vital. This agent must be a good listener for the transaction to go smoothly. But, remember, you must be a good listener, too.
Successfully buying or selling a home is a pursuit of communication. On your part, it's very important whether you're buying or selling that you feel comfortable enough with the agent to share your hopes, desires and what you'd be willing to settle for. On the listening end, you must get clear, and honest, feedback from the agent about what is feasible. If your expectations are reasonable and your agent's don't sound that way, there's a disconnect somewhere.
If you're selling a home, your agent must understand what you need and want to get out of a home. These can be two very different numbers, but in some markets the "want" can be very possible. You must also feel comfortable enough to clearly explain any flaws with the home and what, if anything, you can do prior to the sale to remedy one.
When dealing with an honest agent, you should receive good feedback about your expectations. This can include advice on what can be done to attain the desired price, what you can expect during the sales process and a clear and easy to understand explanation of any contracts. If you don't get these things, be a little wary. Also, if your real estate agent promises you the sun and the stars, ask questions. The person might be promising you the world to get you to sign a contract. A reputable agent will not do this.
On the buying end, your budget, desires for the home and the area you'd like to live in must be made very clear. If you want a three bedroom and the agent keeps showing you two bedroom places, there's a problem in communication. The lack of understanding is not only a waste of your time; it's a waste of the agent's. Be certain to list out minimum requirements about what you'd like to buy; otherwise, you'll both be spinning your wheels.
Buying or selling a house can be a great experience if a good real estate agent is involved. This person will act as a liaison between you and others in the business dealing and should help take some of the burdens off you. If he or she doesn't, you haven't found a good agent.
When looking for the right agent, check out different offices and go with a person you feel comfortable talking with, one who is state licensed and has a good track record with past clients. It's more than okay to interview a few. If communication and trust are present, along with the right credentials, you've found a keeper.
Remember, buying or selling a home is a complex process. Make sure the real estate agent you hire is out to serve you during the deal.
Filed under News by on Sep 3rd, 2010. Comment.
Denver, CO (PRWEB) October 27, 2009
AgentWorld.com is quickly becoming the one-stop shop for real estate agent online personas. AgentWorld now offers search engine optimized profile marketing and social media distribution for real estate agents and their real estate related news.
AgentWorld.com provides free and premium profile marketing. "Profiles include only information relevant to real estate agents, which increases the likelihood of high search results for searches of the agent's name plus words related to real estate or the agent's geographic area", said co-founder Tyler Kraemer. The profiles are search engine optimized so that after an agent creates a unique profile, major search engines are likely to index the profile. Agents are encouraged to add photos, videos and news, since more content in their profile generally means higher search results.
Top Search Results
Many AgentWorld agent profiles are popping up on the first page of Google search results for a search with just the agent's name. "This is extremely valuable to agents, who really need to have those top results point to something they can control and something that promotes their image and reputation", says Mr. Kraemer. Plus, real estate agents want to attract people looking for a Realtor. Having a generic profile on some of the bigger social media sites is not as useful as a real estate specific profile.
Social Media Distribution
In addition, AgentWorld provides real estate related social media and distribution. Agents can post micro-blogs (think "tweets") and traditional blogs. The site is programmed to get these blogs indexed separately in the search engines which can independent drive Internet traffic to the agent's profile, says Mr. Kraemer. Plus, blogs enhance the marketing value of an agent's profile. An agent's micro-blogs can also be automatically distributed to the agent's Twitter account without actually going to Twitter. This distribution feature is great for busy agents and soon will include Facebook.
iPhone Application
Plus agents will soon be able to post their real estate news directly from their iPhone. "We are very excited about this feature," said Mr. Kraemer. It will be the only social media tool we are aware of that is dedicated to real estate agents and available through the iPhone.
To learn more visit http://www.agentworld.com
About AgentWorld, LLC:
AgentWorld, LLC provides online real estate agent marketing tools through AgentWorld.com.
###
Find More Real Estate Agents Press Releases
Filed under News by on Sep 3rd, 2010. Comment.
Realtors Help Buyers Find Houston Luxury Homes
In today's age, realtors who know how to find Houston new homes are merely a mouse click away.
The Internet, a modern day technological marvel, enables novices to shop for investment properties online. Once they find a home or two, they can contact the real estate agent associated with the property.
A quality realtor should know all about the best Houston neighborhoods as well as how to find a builder of custom homes in Houston.
A knowledgeable realtor will also be able to find Houston luxury homes that complement your budget. They will listen to, and pay attention to your needs. Far too often, realtors are trying to unload homes and attempt to direct buyers to places that are either out of their financial range, or don't fit their lifestyle.
If you find such a realtor, let them go and get with a realtor who not only knows about new homes, they will direct you to homes that you will love.
If you want to contact companies that build custom homes in Houston, a quality realtor can walk you through it, indicating who the top builders in the area are.
They will then find time to take you on a tour around the best neighborhoods that fit well within your price range. Once again, look out for an unscrupulous realtor, who may be trying to get you to purchase a home that is far beyond your means. The hope of these realtors is that you will be bowled over by a more expensive home, and over look your own budget.
Don't be pulled into this trap-discuss the cost of this home before you even look at it, and refuse to see a house that is too expensive.
Last and not least, if you are looking into custom homes, have the realtor set up a face-to-face meeting with the development company. You can choose to have your realtor present at the time of the meeting or not. What you choose it up to you. If you chose a top-notch realtor however, their presence may be helpful to you if things are being discussed that you are unsure about.
If you are still not convinced that Houston is one of the best new places to live in America, consider these numbers. Houston is the home to 650+ parks that offer hiking trails, dog parks, pools and playgrounds. This great city houses four professional sports teams and all four components of the performing arts including a symphony, ballet company, opera company and live theatre.
Houston has shopping galore with the beautiful Galleria mall and numerous specialty shops to offer just what you are looking for. Houston also boasts an annual average temperature of just under 70 degrees with plenty of sunshine year-round to enjoy all of the outdoor activities that you love.
Edgewater is the Bay Area's newest mixed-use, master-planned community on 538 acres in the heart of Webster, Texas. Edgewater is planned to become the area's most prestigious address with an English Regency style architectural theme. Visit http://www.edgewaterwebster.com for more information.
Filed under News by on Sep 3rd, 2010. Comment.
Philadelphia, PA (PRWEB) April 17, 2009
Colton Creative LLC announces that OutrageousAgents.com is now live. With thousands of page views a month during beta testing, and critical praise in "Realtor Magazine," OutrageousAgents.com is rapidly becoming the leading resource for independent reviews and ratings of Realtors and real estate agents. The site also aggregates news related to buying and selling real estate.
"Realtors and real estate agents have, for too long, received a pass when it comes to their fees and ethics. Those days are now over," said founder Andrew Colton, a former ABC News Correspondent. "The mission of OutrageousAgents is to separate the outrageously good real estate agents from the outrageously bad."
Colton founded the site after several bad experiences with realtors and real estate agents, including one who distributed brochures for another property during an open house in his home. Colton also sat in disbelief as a Prudential real estate agent tore up a dollar bill in front of him, explaining why commissions aren't negotiable.
"As she tore the dollar bill in thirds," Colton recalls, "she explained that only one third went to her, as she had to pay for health care and office expenses. Most self-employed workers also have to pay for health care and office expenses, but don't tear up money to make the point."
OutrageousAgents.com lets consumers rate their Realtors and real estate agents and read reviews of others. An "Outrageously Good" and an "Outrageously Bad" agent are profiled on the home page.
"The time has come for a site like this," said Colton. "Just like travel agents experienced a major change in their industry, thanks to the Internet, it's time that realtors and real estate agents embrace change as well. Agents should be working on a fixed rate, transactional basis, not artifically hiking home values by adding their six percent commission to the price. OutageousAgents gives consumers a place to turn to share their experience, seek guidance, read reviews, and rate their agents in a time when this information has never been more important."
**Colton Creative LLC is a leader in litigation, corporate, broadcast, and crisis media. The company is privately held.
**Realtor is a registered trademark of the National Association of Realtors.
###
Find More Real Estate Agents Press Releases
Filed under News by on Sep 3rd, 2010. Comment.
Conquering Initial Fear As A Real Estate Agent
The success of a real estate agent working online and offline depends largely on the dedication and motivation he has towards the steps he take on real estate marketing. Each task that he faces must be overcome and unfortunately, there is no better way to go around it.
A real estate agent usually begins small and most have probably started without anything at all. They could be entirely passionate about working in the real estate field but what they know about it could be limited. Some may also have the tools to do the marketing tasks for real estate but it could also become a difficult marketing move if proper use of this is not put to work.
Real estate marketing is a difficult task for any person. Don't think that you are the only who are going through mishaps at the moment. There could be a lot of questions a real estate agent might ask even after having worked on a marketing aspect for some time now but the main idea is just to allow everything to flow as how things happen and to have a direction towards where you are headed.
Asking yourself whether you are in the right position to create a marketing step for your real estate is a good way to start. But you also need to ask the right questions. Giving a negative impression to what you have decided to do doesn't help. Saying that you don't know much about real estate marketing is just natural, everybody starts from scratch and as for you, be realistic so you can move on from this phase. Acquire as much knowledge as you can about the subject and if you think you really don't have enough ammo for your real estate market, research as much as you can and add more knowledge as you go along.
As for sending your message across to your real estate market and list of real estate leads, if you are worried of being not knowledgeable enough of the twists and turns of real estate, don't worry. You surely know how to deal with your audience with profession and ethics, right? Just bring out there what you know and combine it with professionalism and you will be surely liked.
It is important for you to trust what you think you could do best in working for this industry because if you don't take courage and step further, you will never get anywhere. Think about the goals you have planned.
Shareen Aguilar is a writer for Real Estate Leads Generation which has information on generating Real Estate Leads.
Filed under News by on Sep 3rd, 2010. Comment.
Miami Beach, FL (PRWEB) July 15, 2008
Fizber.com, a real estate search site that offers flat-fee advertising and property listing services, now enables users to create both free and paid listings.
The greatest advantage of creating a free ad at Fizber.com is that Fizber will automatically syndicate this property listing to Google Base, Oodle.com, Lycos, PropSmart, Vast and other most visited classified sites. Fizber provides their property ads with top exposure across all the major search engines and vertical directories. The site also offers to list for-sale properties on a multiple listing service for a 9.95 flat fee, to submit property ads to a variety of property search engines for a 9.95 flat fee, and a package of both services for 9.95.
The combination of classified advertising and social networking appears to be in vogue these days. Fizber.com has recently launched its real estate social networking Talk.Fizber.com – an online community that is intended to spark dialog among users, including home buyers, sellers and real estate professionals. Users can set up a free account at the site to participate in the community. Users can specify whether they are a home buyer, home seller, both buyer and seller, or real estate professional when they set up an account.
About Fizber.com
Fizber.com, the nation's "for sale by owner" website, provides premium Internet marketing services, real estate guidance and information to help customers independently sell their own homes. Prospective homebuyers can browse property database, available at www.fizber.com, at no charge.
To find a real estate agent or broker, please visit Fizber Real Estate Directory at Realtor.fizber.com
###
Find More Homes For Sale Press Releases
Filed under News by on Sep 3rd, 2010. Comment.
Recent Comments